SOCIAL & CONENT STRATEGY
ABOUT THE PROJECT
The Atelier Concept partnered with Folk Social to develop OLAPLEX’s 2025 social playbook, establishing the strategic direction for the brand’s reimagined social presence.
Building on that foundation, we lead monthly content capture strategy across Instagram and TikTok—crafting creative briefs around product launches and key messaging. Execution is handled in partnership with Folk Social, who bring these concepts to life in production.
OLAPLEX
OLAPLEX, GLOBAL HEAD OF CONSUMER MARKETING —
Sarah pairs sharp strategic thinking with flawless execution. From always-on content to high-stakes launches, Sarah consistently delivers work that is aligned to business goals. Beyond her talent, she is an absolute joy to collaborate with—professional, proactive, and truly one of the easiest partners to work with.
OUR GOALS
Center the brand at the forefront of social and cultural conversations
Establish a streamlined process for content briefing and capture to maintain cohesive, on-brand storytelling.
Develop a strategy that cultivates a pro and consumer community
STRENGTHENED ALIGNMENT WITH GLOBAL CREATIVE BRAND DIRECTION
IMPROVED ALIGNMENT BETWEEN STRATEGY & CONTENT EXECUTION
INCREASED ENGAGEMENT VIA SOCIAL-FIRST CONTENT FORMATS
THE RESULTS
BUILLD A BRAND WORTH FOLLOWING
A new chapter in luxury social brand building starts here.